“Beauty is a greater recommendation than any letter of reference.” - Aristotle
User interface design is a digital practice that considers the look, feel, presentation and interactivity of a digital product.
This is a concept UI design that was created as a creative exercise – not in collaboration with developers for feasibility.
UI Design & Subservices
User Interface Design is the final step in the design process that polishes a product by placing visual elements before it is released. This design too comes in processes and subservices, such as the following:
Design research is foundational to creating products, services, and systems that respond to human needs. We include design research as part of our process to ensure that we meet user needs while also ensuring that the business goals are front of mind.
We help you take stock of all your content, filter through it and organise it into telling an easy-to-follow story to the user. Working with actual content also helps us put together realistic wireframes and help us recognise where we still need to create more content to tell the whole story.
Wireframing provides an early visual that gives both client and designer something tangible to refer to when discussing the project. Wireframing is creating the design blueprint - laying out the content and functionality but not focusing on the graphics, colours, fonts yet.
Brand development is a strategic process of creating and distinguishing your company's image, products and services from your competitors. This process helps align the brand with business objectives and communicate with your target market.
Once the wireframes include all the functionality and the branding is applied, we create a clickable prototype to convey what the software will look like and how it will work. The idea is to provide a mock experience to validate if it solves the initial problem.
Interactivity & Animation
We encourage user engagement by adding micro delights, such as interactivity and animation, to our software. These micro delights set your brand apart from your competitors and often differentiate when users decide which software to keep.
Adaption to all devices
We always make sure to cater to all devices when designing your software. A responsive design will reconfigure all design elements depending on the user's device, whether they view it on a desktop, laptop, tablet, or mobile phone.
The UI specifications convey user interface details like colours, styles, measurements, and assets and allow designers and developers to communicate and hand off designs without much effort. A good design spec can speed up the entire design-to-development workflow and help product teams create better products.
Considers how a user feels as they navigate through a product. Is something easy to find? Looks at the overall experiene the user has through interacting with the product.
Animating images, micro-interactions and gifs all play an important role in highlighting the most important touch points and making your experience more interactive.
Focus is retained on the usability of a product. Does it work? Is it functional? This is the phase that amends any changes after feedback is received.
Defines how a user interacts with an application. Includes elements such as colours, graphics, navigations, buttons and styling of text.