We believe in providing social support and charitable benefit to specific, targeted organisations that we know and understand. We want our hard earned cash to go straight to the people that need it.
We contribute to the following Charities:
- JDI Foundation
- Harvest of Hope – Abalimi Bezekhaya
- Modimo ke Setshabelo
- The Hope Factory (Enterprise Development)
We select a high-achieving individual to sponsor each year. We target high-achievers because we know these ambassadors leave a huge, positive mark internationally for South Africa. We don’t sponsor sports that typically grab local media interest. We look for sports and individuals that are neglected at both a governmental and private level.
In 2011 and 2012 we sponsored Ashleigh Moolman-Pasio. Ashleigh is a professional ladies cyclist, and each year she has pushed the bar higher and higher. This year 2012 in South Africa she won the SA Road Championships and the Cape Argus Cycle Tour. Ashleigh will ride in the South African ladies cycling team at the London Olympics in 2012. Her successes are inspirational and we are proud to be associated with her.
You can follow Ashleigh's journey to the London Olympics on her blog: www.ashleighcycling.com