The Member Management System (MMS) is an integrated system that connects all relevant role-players involved in the successful implementation of any customer loyalty program - Program Managers, Benefit Providers, and the members themselves. The MMS is powered by Radical's CRM Framework and Microsoft's SQL Server Database and runs on Windows and has been web-enabled for remote access and customer self service. The solution has been co-developed with our partners Life world, a leading provider of full-service customer loyalty solutions
Designed to be flexible and easily adaptable to the unique requirements of individual programs, the program provides an easy-to-use interface. The identified business benefits of the system include:
- Improved customer service levels
- Better customer information
- Optimized customer-centric processes
- Increased customer retention
- Superior management reporting
- Lower cost of ownership
- Reduced time of deployment
- Customized for 100% fit
Because the program is tailor-made for the industry it is easily customizable to fit exact client requirements for in-house use or as an ASP application hosted and managed by LifeWorld. Another key feature is the ability to filter data to do targeted campaigns designed according to member preferences, demographics, and geographic location. This is the trend with the range of channels and digital technology available.